What is it about?

IKEA Place lets you virtually place true-to-scale 3D models in your very own space. Combining the latest AR technology and IKEA’s smart home solutions you can experience IKEA like never before.

Get inspired through camera first experiences and IKEA’s specially curated collections. With continual product highlights and groups there is always something new to try at home.

Furnish a whole room in just one tap or find the perfect product by searching with your camera. IKEA Place has new and exciting ways to enjoy IKEA.

What I like and what’s engaging about it?

It helps me visualise how a furniture from IKEA would look like if I were to place it in my room. This saves me the trouble of personally going down to a physical store and not being able to picture how the furniture would look like when placed in my home. Using the mobile app, allows for increase in convenience, especially when IKEA stores are located some distance away from my home.

It is useful as it allows users to visualise and check if the desired furnitures are able to fit the measures of the users’ home. The AR feature provides support for real model measurements and enables shoppers to make more informed decisions.

I have downloaded and tried the application. I found it engaging as I was able to interact with objects I placed on my screen and modify its positions as though it actually existed physically in my room.

What features were well done and what could be improved?

The specific details of the furniture were very clear and allows users to rotate, place furnitures on different elevations off the ground and even walk around them. I also liked how the user can search through IKEA’s catalogue by taking a photo of a furniture in the room, and recommended IKEA furnitures will be shown to the user to browse through.

I believe a feature that could be improved is allowing for the users’ body actions to move and interact with the furnitures. For example, once I place an IKEA chair down, I would like to use my hands to pull / push the chair and not drag my fingers across the screen.

I tried to place a sofa bed on the floor, but was not able to extend it out to see how it looks like when converted into a bed. To make the AR experience more realistic, I would hope to be able to interact with the object as though it exists in real life.